Understanding NCAA Basketball, College Recruitment, and Factors that Influence College Decisions for Basketball Student-Athletes

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Authors

Chow, Conrad

Issue Date

2020

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Thesis

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commodification , compensation , lived experiences , NCAA , recruiting , student-athletes

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Using five semi-structured interviews, this study sought to better understand the lived experiences and college decision process for NCAA Division I basketball student-athletes. The findings from a thematic analysis retrieved the themes of Family & Brotherhood, Commodification & Compensation, Student-Athlete Lived Experiences and Challenges, and Student-Athlete Programs and Services. Conclusively, the thesis project illuminated a need to better understand what student-athletes go through on-and-off the court and how stakeholders involved in the student-athletes college choice can be better educated about the inner workings of college basketball and basketball recruiting. Limitations, strengths, and future directions for research are discussed.

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