Culture of Responsibility: An Analysis of Corporate Social Responsibility Within Hofstede's Masculinity-Femininity Framework
Loading...
Authors
Schlageter, Miwako
Issue Date
2015
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Geert Hofstede’s 1970 research on culture has created a framework that can be used to compare countries on the basis of cultural dimensions. This study uses Hofstede’s masculinity scale, which measures whether countries are more performance-oriented (masculine) or cooperation-oriented (feminine), as a method of comparing corporate social responsibility (CSR) approaches of Swedish and U.S. telecommunications companies. Proposing a theoretical connection between CSR and characteristics of masculine and feminine cultures, this thesis explores the way these characteristics are portrayed through CSR approaches. Finally, this thesis finishes with a case study analysis of four companies, two from the masculine U.S. and two from the feminine Sweden, to demonstrate the theoretical connection of Hofstede’s masculinity scale and CSR. The results of the theoretical exploration and qualitative case study analysis suggest a relationship between Hofstede’s masculinity scale and approaches to CSR for Swedish and U.S. telecommunications companies.
Description
The University of Nevada, Reno Libraries will promptly respond to removal requests related to content that violates intellectual property laws, data protections, or has been uploaded without creator consent. Takedown notices should be directed to our ScholarWolf team (scholarwolf@library.unr.edu) with information about the object, including its full URL and the nature of your complaint.
Citation
Publisher
License
In Copyright(All Rights Reserved)