Guggenheim Bilbao Museoa: Museums, Architecture and City Renewal

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Zulaika, Joseba

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2003

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What strategies should cities mobilize to regain economic prosperity after the demise of their old industrial bases? What role do the arts, architecture, museums, and cultural industries play in regenerating urban centers? What are the defining features of the new "global postmodern" space in which cities have to compete? The spectacular Guggenheim Museum in Bilbao, designed by Los Angeles architect Frank Gehry, provides a case study for answering questions such as these. Guggenheim Bilbao Museoa explores the links between museum culture, the international art market, monumental architecture, tourism, the politics of local identity, urban regeneration strategies, the media, and the marketing of national images in the postmodern world.

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