Culture of Responsibility: An Analysis of Corporate Social Responsibility Within Hofstede's Masculinity-Femininity Framework
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Authors
Schlageter, Miwako
Issue Date
2015
Type
Thesis
Language
en_US
Keywords
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Abstract
Geert Hofstede’s 1970 research on culture has created a framework that can be used to
compare countries on the basis of cultural dimensions. This study uses Hofstede’s
masculinity scale, which measures whether countries are more performance-oriented
(masculine) or cooperation-oriented (feminine), as a method of comparing corporate
social responsibility (CSR) approaches of Swedish and U.S. telecommunications
companies. Proposing a theoretical connection between CSR and characteristics of
masculine and feminine cultures, this thesis explores the way these characteristics are
portrayed through CSR approaches. Finally, this thesis finishes with a case study analysis
of four companies, two from the masculine U.S. and two from the feminine Sweden, to
demonstrate the theoretical connection of Hofstede’s masculinity scale and CSR. The
results of the theoretical exploration and qualitative case study analysis suggest a
relationship between Hofstede’s masculinity scale and approaches to CSR for Swedish
and U.S. telecommunications companies.
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In Copyright(All Rights Reserved)