Language and Self-Construal Priming: A Replication and Extension in a Hong Kong Sample
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Authors
Kemmelmeier, Markus
Cheng, Belinda Y.
Issue Date
2004
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Keywords
bilingualism , china , chinese bilinguals , chinese languages , cognition , cognition & reasoning , collective self , cross cultural studies , cultural accommodation hypothesis , cultural aspects , culture , demographic aspects , english language , ethnic affirmation , gender , hong kong , individualism , influence , language , language and languages , norms , priming , private self , psychological aspects , psychology , questionnaire , responses , selfconstrual , self-construals , self-perception , social , social aspects
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Abstract
Previous research has argued that language serves as a cognitive cue to reinforce culturally normative self-construals. We hypothesize that language-priming effects would be stronger for women than men and that they would primarily occur for self-construals that are not already latently salient in the respondents' culture. Also, in contrast to earlier research on language priming of self-construals, we rely on Singelis's independent and interdependent self-construal scales as closed-ended dependent measures. Using a bilingual sample from Hong Kong (n = 126), we experimentally varied questionnaire language (English vs. Chinese) and found support for all our predictions. The discussion focuses on cue strength as moderator of language-priming effects.;Previous research has argued that language serves as a cognitive cue to reinforce culturally normative self-construals. We hypothesize that language-priming effects would be stronger for women than men and that they would primarily occur for self-construals that are not already latently salient in the respondents' culture. Also, in contrast to earlier research on language priming of self-construals, we rely on Singelis's independent and interdependent self-construal scales as closed-ended dependent measures. Using a bilingual sample from Hong Kong (n = 126), we experimentally varied questionnaire language (English vs. Chinese) and found support for all our predictions. The discussion focuses on cue strength as moderator of language-priming effects.; Previous research has argued that language serves as a cognitive cue to reinforce culturally normative self-construals. We hypothesize that language-priming effects would be stronger for women than men and that they would primarily occur for self-construals that are not already latently salient in the respondents' culture. Also, in contrast to earlier research on language priming of self-construals, we rely on Singelis's independent and interdependent self-construal scales as closed-ended dependent measures. Using a bilingual sample from Hong Kong (n = 126), we experimentally varied questionnaire language (English vs. Chinese) and found support for all our predictions. The discussion focuses on cue strength as moderator of language-priming effects.;Previous research has argued that language serves as a cognitive cue to reinforce culturally normative self-construals. We hypothesize that language-priming effects would be stronger for women than men and that they would primarily occur for self-construals that are not already latently salient in the respondents' culture. Also, in contrast to earlier research on language priming of self-construals, we rely on Singelis's independent and interdependent self-construal scales as closed-ended dependent measures. Using a bilingual sample from Hong Kong (n = 126), we experimentally varied questionnaire language (English vs. Chinese) and found support for all our predictions. The discussion focuses on cue strength as moderator of language-priming effects. (Original abstract);Previous research has argued that language serves as a cognitive cue to reinforce culturally normative self-construals. We hypothesize that language-priming effects would be stronger for women than men and that they would primarily occur for self-construals that are not already latently salient in the respondents' culture. Also, in contrast to earlier research on language priming of self-construals, we rely on Singelis's independent and interdependent self-construal scales as closed-ended dependent measures. Using a bilingual sample from Hong Kong (n = 126), we experimentally varied questionnaire language (English vs. Chinese) and found support for all our predictions. The discussion focuses on cue strength as moderator of language-priming effects.
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0022-0221